vineri, 31 octombrie 2008

Mitsubishi Strakar L200: Secret





Advertising Agency: MSTF Partners, Lisbon, Portugal
Creative Directors: Lorenço Thomaz, Susana Sequeira
Art Director: Tico Moraes
Copywriter: Rui Soares
Illustrator: 6B estudio, Brazil

joi, 30 octombrie 2008

Creativitatea agentiilor de web/interactive

Declare Yourself



Sony: Exploding note


Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Executive Creative Director: Steve Back
Creative Director: Dave Bowman
Art Director: Nic Buckingham
Copywriter: Paul Bootlis
Illustrator: Electric Art

Counter Advertising

Counter Advertising
Advertising platit de grupuri de presiune care apar in opozitie cu anumite produse

Moemax - Throw the Swedes out - Bedroom

inexplicabil de imprevizibil

niciodata nu am fost adeptul previzibilului, desi imi place sa planuiesc, sa am totul pus la cale, dar de foarte multe ori zic un lucru si fac altul. Pentru ca pe moment mi se pare bun si cel mai tare acel lucru dar nu iau in considerare circumstantele care ar trebui sa puncteze acel lucru iar cand ajung cu "ciocanul si barosul in mana"imi dau seama ca nu doar de mine tine sa se finalizeze asa ca, schimbam vinilul si cautam alte conditii care trebuie "sa faca sa fie bine". Sunt sigur ca niciodata (sper si cred eu) nu voi avea 2 zile identice in care ma trezesc de dimineata la o ora anume si ajung la lucru si fac aceleasi munci zilnice si ma culc la o ora prestabilita.
Imi place sa fiu imprevizibil!

Mortein Rat Kill Cake

Advertising Agency: FP7 Doha, Qatar
Creative Director: Fadi Yaish
Copywriter: Kartik Aiyar
Art Director: Fadi Yaish, Makarand Patil
Illustrator: Groovy

Kiwi Kleen Toilet Cleaner



pentru ca niciodata nu stii cine a stat inaintea ta

Advertisng Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Kong Siu Lan, Vincent Tse
Art Director: Kong Siu Lan
Copywriter: Vincent Tse

Petrom





Strategic Planner: Ioana Gheorghita
Copywriter: Mihai Costache (Parsu)
Art director: Eduard Einhorn
Creative Directors: Tudor Cuciuc, Carmen Tiderle
Producator AV: Razvan Giurcaneanu
Brand Communication Director: Petronela Ionescu
Brand Communication Manager: Ana-Maria Ivanescu
Brand Communication Executive: Alexandra Ionescu
Jr. Brand Communication Executive: Anamaria Osaceanu
Regizor: Razvan Marculescu
Casa de productie: Saga Film
Producator: Marius Bucur

miercuri, 29 octombrie 2008

marți, 28 octombrie 2008

Gheorghe: brandul

Radio Romania





Millennium Bank - Credite ipotecare

ANAR - meDOZA - Obiceiuri proaste ANAR - meDOZA - Obiceiuri proaste

Copou Bellevue


Capa Finance - Creditare

Brikstone





Nescafe




Eptisa

iLink


piesa de la Vodafone Internet



este cantata de la Tears for Fears si se numeste Sowing The Seeds Of Love

piesa din reclama Surf

Lisa Mitchell canta in reclama de la Surf, piesa se numeste Neopolitan Dreams

Aici e piesa


Aici e reclama

Cum se vad brandurile in piata-AdCouture

Zurich Chamber Orchestra - Roller Coaster

UNICEF - Freeze

Surfrider Foundation - The Glove

Smart MHD - Pen

Renault Safety - Ballett

Moulinex - Life Gets Easier

IKEA - Dream

Epuron/German Ministry for the Environment - Power of wind

Concerthall Dortmund - Symphony in Red

Clearasil -





Carre de Chocolat - Non-blinking woman

Beate Uhse TV Parental - Controls for TV Viewing

Romtelecom





Alka Seltzer






Advertising Agency: CLM BBDO, Paris, France
Creative Director: Gilles Fichteberg, Jean-François Sacco
Art Director: Paul Kreitmann
Copywriter: Alexis Benoit
Creative Supervisor: Edouard Perarnaud,Martin Darfeuille
Illustrator: Paul Kreitmann
Art Buyer: Sylvie Etchemaite
3D Design: PH-Print

Prietenii Pamantului


Advertising Agency: JWT, Hong Kong
Creative Directors: Steven Lee, Kwong Chi Kit, Barbara Fu
Art Directors: Fei Leung, Arthur Tse
Copywriters: Babara Fu, Jesse Wong
Other additional credits: Nick Leung, Serena Tsang

Salvador-D PR agency - Mice vs Hamsters

Castigatorii Premiilor PIATA ale industriei bunurilor de larg consum, editia a III-a, 2008:

Cel mai bun produs nou alimentar:
Kraft Foods Romania, pentru ciocolata "Poiana Delicii"

Cel mai bun produs nou nealimentar:
Unilever South Central Europe, pentru detergentul "Dero Levantica si Iasomie"

Cel mai bun produs nou din categoria bauturi:
Ursus Breweries, pentru berea "Redd's"

Cea mai eficienta promotie la un produs alimentar:
Unilever South Central Europe, pentru promotia "Castiga cu Delikat casa la care ai visat"

Cea mai eficienta promotie la un produs nealimentar:
Unilever South Central Europe, pentru promotia "Dero Surf 15% mai primavara"

Cea mai eficienta promotie la un produs din categoria bauturi:
Pepsi Americas Romania, pentru promotia "Castiga 2008 Euro zilnic"

Cea mai buna initiativa de trade marketing pentru un produs alimentar:
Unilever South Central Europe, pentru proiectul "La micul dejun alegi ce este mai bun" (brandul Delma)

Cea mai buna initiativa de trade marketing pentru un produs nealimentar:
Henkel Romania, pentru implementarea relansarii detergentului Persil Gold Plus

Cea mai buna initiativa de trade marketing pentru un produs din categoria bauturi:
Ursus Breweries, pentru proiectul "Olimpiada campionilor"

Cea mai buna distributie
Premiu – Transilvania General Import Export
Mentiune – Interbrands Marketing & Distribution
Mentiune – Aquila Group

Cel mai dinamic comerciant din retailul modern
Premiu – real,- Hypermarket
Mentiune – Spar Romania
Mentiune – MGV Distri Hiper (Auchan)

Cea mai buna initiativa a unui comerciant pentru consumatori:
Premiu – real,- Hypermarket, pentru proiectul "Program non stop la magazinele din Bucuresti pe tot parcursul anului si la toate celelalte in perioadele Sarbatorilor";
Mentiune – Carrefour Romania, pentru promotia "4 la pret de 3. Platesti doar 3, primesti 4!" la peste 500 de produse.

Chateau Ksara

Advertising Agency: Leo Burnett Beirut
Executive Creative Director: Bechara Mouzannar
Creative Director: Nayla Moubarak
Art Director: Georges Hoyek
Illustrator: Mark Calina

Rives, primul poet 2.0 şi Orange

sunt mai mult ca sigur ca mai toti cunoasteti reclama Orange unde Rives isi etaleaza cunostintele poetice 2.0!

Aici puteti sa vedeti spotul!

I am strangers in the cafe where I stood up for my first webcast
And strangers in the forums who first stood up for me
I am fan mail from a North-Sea Oil rig worker and chatroom chatter from Gibraltar
I am video love poems the stroke of midnight to my girlfriend as she wakes up half a globe away
I am blog updates with some new found friends in the sunshine of the city plaza
I am the boy with the book on the bank of a river whose picture I took and then e-mailed to my mother because he looked like my brother
I am the downloads I do uptown and the uploads I do downtown
I am Rives, the first 2.0 poet and thanks to everyone, I’m inspired wherever I go
Orange

Campanie pentru bun-simt la volan TopGear - Hoo cu tata! (Timpuri Noi)

luni, 27 octombrie 2008

Wassup08.com - Wassup 2008

Volkswagen TDI Clean Diesel - Office

Holiday Inn Express - Baby

Mucosin - Birthday

Muller - Fantasy

Bros



Advertising Agency: Leo Burnett, Warsaw, Poland
Creative Director: Jaroslaw Wiewiorski
Art Director / Illustrator: Martin Winther
Copywriters: Martin Winther, Michael Lars

The Economist




Advertising Agency: BBDO, New York, United States
Chief Creative Officer: David Lubars, Bill Bruce
Creative Director, Art director: James Clunie
Creative Director, Copywriter: Kara Goodrich
Account Contacts: Kate Houghton, Clayton Ruebensaal, Robin Quil

Veikkaus Football Betting


Advertising Agency: TBWA\PHS, Helsinki, Finland
Creative Director: Erkko Mannila
Art Director: Mikko Torvinen
Copywriter: Erkko Mannila, Tommy Makinen
Illustrator: Piñata
Account Supervisors: Teppo Juuvinmaa, Maija Nikkonen-Hilli, Merja Koskinen
Marketing Manager: Saila Kuutti
Marketing Coordinator: Lotta Fredrikson
Manager: Mika Markkula
Graphic Design: Jouni Seppänen
Media Agency: Carat Finland/ Karita Taura, Sinikka Yletyinen

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